OHOTY INTRODUCTION SOCIAL MEDIA

Introduction to blogging & blog success stories
Paradigm shift
E-mail marketing dos & don'ts
Web issues
Viral marketing
RSS feed
You Tube
Skype
SEO – search engine optimisation
PPC – price per click
Twitter
FaceBook
Viral storage
Bulk SMS
Microsoft Tags
What is branding
Personal branding
LinkedIn
Discussion session – how to apply this to your own personal & business situation

OHOTY ADVANCED 1

During this seminar you will open your own Social Media Accounts.

We will teach you the difference between a Facebook Profile and a Page.

Bring your own laptop and a low resolution logo of your company or aphotograph of yourself for publishing.

Getting started with Twitter

How to use symbols when you tweet
How to use Twitter as a social media marketing tool
Informative industry related Twitter pages

Getting started with FaceBook

FaceBook analythics
FaceBook url
Case study
FaceBook ads
Difference between a Facebook Profile and a Page Industry related Facebook Pages

Getting started with your Blog

What is Blogging
Who is blogging and case studies

OHOTY ADVANCED 2

Marketing Tools
Inbound Marketing / Outbound Marketing
Viral Marketing
SEO
Marketing Strategy
Social Media Marketing measures
Content Planning
Inbound lead management
Email marketing – content, frequency, bounced/blocked, format, click through
B2B & B2C on Twitter
B2B & B2C on You Tube
B2B & B2C on Face Book

 

SCHEDULE

Seminar 1:
OHOTY workshop for all
INTRODUCTION SOCIAL MEDIA

Tues 22 Nov 15:00-17:30

Seminar 2:
OHOTY
ADVANCED 1

Facebook PAGE

Thurs 24 Nov 14:00-18:00

Seminar 3:
OHOTY workshop
ADVANCED 2 for CEO's

Tues 29 Nov 11:00-16:00